Trusted by top prop firms & trading ecosystems
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I lead copywriting at FinMedia Group, working closely with prop firm founders on their website messaging.
So far, I’ve helped 50+ prop firms write and improve pages like homepage, evaluation, pricing, and onboarding.
Most of my work is figuring out what feels unclear, what creates hesitation, and how to present the offer in a way that makes people actually move.
Outside of that, I share what I learn about copywriting on TikTok (@ngopypaste), where the account has grown to 17K+.
- Lead copy direction for client prop firm websites, covering homepage, evaluation, pricing, product, and FAQ pages.
- Oversee copy quality, structure, and consistency across multiple client projects within FinMedia Group.
- Manage SEO blog content across FinMedia Group’s media website portfolio.
- Focus on content foundation, topic coverage, and site structure, tracking performance metrics across publishing cycles.
- Collaborate with editors, designers, and SEO stakeholders to align long-form content with brand positioning and search intent.
FundedTrading.id
Prop Firm PlatformCo-founded and launched the first localized discovery platform for Indonesian traders to explore prop firms seamlessly with trust and local context.
Evaluation Funnel Optimization
UX CopywritingRewrote and structured logic for evaluation flows, contributing to 15% longer session duration and highly reduced revision cycles for partnered firms.
Follow Me on TikTok
I’m active on TikTok, where I share copywriting insights for Indonesian audiences. Teaching copywriting from zero to building a strong foundation for freelance work or job opportunities.
Open TikTok"When it comes to copywriting for prop firms, Fajar is amazing—but his skills go far beyond that. From creative design to strategic social content for the trading industry, he's a remarkably adaptable and multitalented professional."
"Fajar has a knack for crafting persuasive copy that captivates our clients' audiences. His attention to detail is impeccable, and his creativity brings a uniquely engaging touch to our projects. Highly efficient!"
"Fajar consistently impresses with his exceptional writing. His ability to adapt to trends and deliver well-optimized, SEO-friendly content has been immensely instrumental in scaling our website traffic."
Why 90% of Prop Firm Copy Fails (And How to Fix It)
Stop selling the challenge and start selling the trading career. Here's a breakdown of the common pitfalls.
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The Psychology of Evaluation Pages
How to structure your evaluation phase copy to increase conversions and reduce drop-offs.
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