Website Copywriting
Homepage, evaluation, pricing, checkout, FAQ, and onboarding copy that makes your offer easier to understand and gives traders a clear next step.
Head of Copywriting · FinMedia Group
I write website copy for prop firms that turns confusion into conversion.
Helped 50+ prop firm founders build clear, structured websites that traders trust and actually sign up for.
About Me
I help prop firms say what traders need to hear.
I'm Fajar, Head of Copywriting at FinMedia Group. I work closely with prop firm founders and their teams to turn complex trading offers into clear, convincing website copy.
I help prop firms build a clear and consistent voice across their website, social media, and email campaigns, so every channel supports the same message and business goal.
Outside of client work, I create practical copywriting content for an Indonesian audience on TikTok through @ngopypaste, which has grown to more than 18K+ followers.
How I Help
Copy that gives traders a reason to choose you.
I help prop firms communicate clearly across the channels that shape attention, trust, and sign-ups.
Email Marketing
Welcome sequences, promotional campaigns, product updates, and retention emails written to keep traders engaged and bring them back.
Social Media Content Planning
Content pillars, monthly plans, campaign concepts, post ideas, and video scripts built around your goals, audience, and brand voice.
Campaign Copy
Complete messaging for launches, discounts, competitions, new features, and seasonal promotions across your website, social media, and email.
Career
Work Experience
- Lead copy direction for client prop firm websites, covering homepage, evaluation, pricing, product, and FAQ pages.
- Oversee copy quality, structure, and consistency across multiple client projects within FinMedia Group.
- Manage SEO blog content across FinMedia Group's media website portfolio.
- Focus on content foundation, topic coverage, and site structure, tracking performance metrics across publishing cycles.
- Collaborate with editors, designers, and SEO stakeholders to align long-form content with brand positioning and search intent.
SEO CopywritingUX WritingProp Firm KnowledgeContent Strategy
- Wrote and structured 200+ pages of prop firm website copy for multiple clients, including evaluation flows, pricing logic, and FAQs.
- Optimized website copy for UX clarity, contributing to ~15% longer average session duration on core pages.
- Reduced revision cycles by aligning copy structure with UI hierarchy and developer constraints.
- Supported large-scale website updates involving 10-15 core pages per client project.
Web ContentUX WritingFunnel OptimizationTechnical Copywriting
- Produced 150+ SEO articles focused on prop firms, funded trading, and evaluation models.
- Conducted keyword research using Semrush, targeting high-intent prop firm and trading queries.
- Improved organic traffic performance across multiple client websites, with 20-40% traffic growth on key content clusters.
- Optimized titles, meta descriptions, and internal linking, contributing to +1-2% CTR improvement.
SEO OptimizationSemrushKeyword ResearchArticle Writing
- Wrote 100+ location-based product pages targeting major cities across Indonesia to support local SEO growth.
- Optimized on-page content structure, headings, and internal linking to improve local search visibility.
- Produced 20+ long-form SEO content (2,000+ words) to strengthen topical coverage and organic acquisition.
Local SEOContent WritingKeyword StrategyOn-page Optimization
Social Proof
Client Feedback
When it comes to copywriting for prop firms, Fajar is amazing—but his skills go far beyond that. From creative design to strategic social content for the trading industry, he's a remarkably adaptable and multitalented professional.
Fajar has a knack for crafting persuasive copy that captivates our clients' audiences. His attention to detail is impeccable, and his creativity brings a uniquely engaging touch to our projects. Highly efficient!
Fajar consistently impresses with his exceptional writing. His ability to adapt to trends and deliver well-optimized, SEO-friendly content has been immensely instrumental in scaling our website traffic.
@ngopypaste
Follow Me on TikTok
I'm active on TikTok, where I share copywriting insights for Indonesian audiences. Teaching copywriting from zero to building a strong foundation for freelance work or job opportunities.
Follow Me on TikTokBlog
Latest Thoughts
Prop Firm Market5 min read
What I'm Seeing in Indonesia's Prop Firm Market
Indonesia's prop firm market is already showing strong demand, with rapid search growth and global interest. But when you look closer, the gap is not in traffic, it's in how the market is being served.
Read moreFree Sample
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