CareerWork Experience
Copywriting and SEO content roles from 2022 to present, across FinMedia Group, FinPR, FlowerAdvisor.
2022 - NowWriting copy and content
4Roles
3Companies
Timeline
Every role, in full.
- Lead copy direction for client prop firm websites, covering homepage, evaluation, pricing, product, and FAQ pages.
- Oversee copy quality, structure, and consistency across multiple client projects within FinMedia Group.
- Manage SEO blog content across FinMedia Group's media website portfolio.
- Focus on content foundation, topic coverage, and site structure, tracking performance metrics across publishing cycles.
- Collaborate with editors, designers, and SEO stakeholders to align long-form content with brand positioning and search intent.
SEO CopywritingUX WritingProp Firm KnowledgeContent Strategy
Web Development Content Writer
FinPR · Singapore
- Wrote and structured 200+ pages of prop firm website copy for multiple clients, including evaluation flows, pricing logic, and FAQs.
- Optimized website copy for UX clarity, contributing to ~15% longer average session duration on core pages.
- Reduced revision cycles by aligning copy structure with UI hierarchy and developer constraints.
- Supported large-scale website updates involving 10-15 core pages per client project.
Web ContentUX WritingFunnel OptimizationTechnical Copywriting
SEO Copywriter
FinPR · Singapore
- Produced 150+ SEO articles focused on prop firms, funded trading, and evaluation models.
- Conducted keyword research using Semrush, targeting high-intent prop firm and trading queries.
- Improved organic traffic performance across multiple client websites, with 20-40% traffic growth on key content clusters.
- Optimized titles, meta descriptions, and internal linking, contributing to +1-2% CTR improvement.
SEO OptimizationSemrushKeyword ResearchArticle Writing
SEO Content Writer
FlowerAdvisor · Jakarta
- Wrote 100+ location-based product pages targeting major cities across Indonesia to support local SEO growth.
- Optimized on-page content structure, headings, and internal linking to improve local search visibility.
- Produced 20+ long-form SEO content (2,000+ words) to strengthen topical coverage and organic acquisition.
Local SEOContent WritingKeyword StrategyOn-page Optimization
Skills
Skills across all roles.
SEO CopywritingUX WritingProp Firm KnowledgeContent StrategyWeb ContentFunnel OptimizationTechnical CopywritingSEO OptimizationSemrushKeyword ResearchArticle WritingLocal SEOContent WritingKeyword StrategyOn-page Optimization
Selected work
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